Why Food And Drink Manufacturers Are Shifting To D2C Models

29/04/2021

The direct-to-consumer (D2C) model isn’t a new trend in the food and drink manufacturing industry, but it’s one that’s grown rapidly over the last few months. More and more companies are recognising the benefits of selling products direct – such as a greater understanding of the customer. And as a result, D2C has become less of a trend and more of a standard business model.

Here, we take a look at why food and drink manufacturers are shifting to D2C models and what this could mean for recruitment… 

Brands are accelerating their D2C efforts

Since the pandemic, fears over the spread of COVID-19 continue to linger across the country. A number of consumers have either been too afraid to visit physical stores, or unable to get there due to lockdown restrictions. Many turned to online shopping for their daily requirements, and as a consequence, the e-commerce market grew faster than anyone could have expected.

In order to meet their customers’ needs, household names like Beyond Meat, Nestlé, and Kraft Heinz all increased their D2C efforts. Some even made the decision to collaborate with startup brands to adapt and accelerate growth as quickly as possible. 

The D2C platform Heinz to Home has completely taken off. This portal provides a way for the food giant to sell individual or subscription-based product bundles that can be delivered straight to the consumers’ door. Not only has it allowed Heinz to continue serving its customers throughout the pandemic, it’s now become a permanent feature. 

With this in mind, many companies are starting to question what a direct-to-consumer approach could mean for recruitment.

The effects on recruitment

As consumers go digital and brands across the globe recognise the benefits of selling directly to their customers, the manufacturing industry’s need for new talent has increased. To keep up with the growing trend and demand for online shopping, organisations must hire people with the right skills, experience, determination, and culture fit.

Of course, this is easier said than done. But with the right support, understanding, and expertise behind you, it’s certainly possible. That’s where we come in.

Silven as a partner

At Silven Recruitment, we help both large and small businesses hire experienced talent for their projects. Our speciality is food and drink manufacturing recruitment, and over the years we’ve built a strong and extensive network of contacts. With services covering recruitment across all levels of the industry, you can rely on us to find permanent or interim staff for your new D2C service.

If that wasn’t enough to convince you, we’ve even been recognised by some of the biggest market leaders in the sector. Little Moons, Pizza Hut, and Baxters Food Group have all put their faith in us to find the perfect candidates for their business – and so can you. 

Want to learn more about our recruitment services? Don’t hesitate to get in touch with our friendly team today. We’ll help you find the right talent for your organisation in no time.

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